The pet stores or the so called pet shops industry in Peru is undergoing a terrific growth and transformation over the past few years. The recent research carried out by Ipsos indicates that 58 in every hundred households in Peru own a pet in their homes. As more people see pets as family, the pet industry has grown to meet diverse demand, leading to the rise of boutique pet shops offering specialized products and services.
Miguel Luduea, retail consultant at RE Propiedades, the company specialized in corporate real estate consultation and marketing, gives further details of this up establishing format as well as the trends of this market. Superpet and Groomers are two of the most known national brands, and they have expanded their relevance to a few locations in Lima (as many as 15 branches).
The Dog Boutique Experience
The market of Peru is facing the rise of popularity of pets which has provoked emerging need in the goods and services related to these pets. This is encouraging opening of special stores in major cities, where population concentration and propensity to buy is more. The issue to find the right places however is that they should suit the stores needs in terms of general accessibility, large enough area, to cater.
To various inventories, and should have necessary zoning conditions. In 2017, FEDIAF (The Europe Pet Food Industry) has released the statistics, according to which, approximately 80 million European families own at least one pet. The statistics until today have been on the rise. In the case of Spain, the dogs are the most common pets at home with FEDIAF estimating 6,270,000 in 2019. However, it is not only that pets in European households have been on.
Benefits of Shopping Local
The average amount spent on dogs and cats in Spain, in particular, is 130 euros and 91 euros, respectively, quite a large amount in the shopping basket of Spain. The National Institute of Statistics (INE) reported on December 11, 2018, that between January and July 2018 the figure of the births referred to the same months of the previous year 2017 had already recorded a 5.8 percent decrease, which is steadily declining now.
Comparison of these data with the next one provided by Madrid City Council that in 2017 there were more dogs (281,339) compared with the children aged 0-4 years (141,903), supports the hypothesis that ever-increasing numbers of people are compensating absence of children with pets that serve as great help to deal with loneliness, making the owners of pets eager to give the best of themselves to their pets as they would to themselves.
A New Community Hub
Similarly as it occurred in recent years with the growth of the rate of dog grooming shops, the fashion of dogs is also finding their foothold in the industry, and more so, with greater force. The supply of these garments is rising up to meet the demand and these clothes are getting more and more space in the posts of influencer dogs who post to their followers the clothes they have purchased as well as the parks and innumerous others. This demand has led to more supply in the stores of which pet stores are intending to use this demand to provide customers with large choice since this serves to satisfy customers.
The total dog tailor shops now exist, the individual stores dedicated to the clothes of dogs, the brands that establish trends of the whole world in the industry. As an example, in Japan, owning a dog entails a entire closet just to accommodate its different outfits, which it sports on a particular combination in a day. All signs spell out that in the following years, there will be marked rise in the dog fashion that will come to meet with the gradual change in the way the society believes should take care of their pets just like their own. Families as well as citizens in general are experiencing very numerous problems.
Conclusion
With the current price escalation. Yet, as per the statistics, in the present case, they will not be the pets who will have to endure the results. The pets are a market that can continue to spend regardless of the effect of inflation on customer behaviors. Pets in the house are gaining more prevalence in families. It is not a recent market, as it has been present even in the times before the pandemic, and it has been growing rather seriously since then. These days the total pets in Spain is approximately 29 million, and since 2019, mainly cat and dogs have grown up with something more than two million.
To an extent that the so-called “pet-friendly” cook is catching up with lives of people to the extent of taking them as members of the family. Humanization of pets is getting more prominent and this is seen in the fact that brands are trying their level best to provide more and better products and services. Actually, the expenditure on pet food or accessories will come to 36.5billion euros in Europe this year. No more and no less, these figures indicate that the growth has been 13 percent during the past three years. The expenditures on food, supplements and health are the main spends of pet owners.
